At AshmidA, we believe a gift is not just an item you hold in your hand—it is a memory you keep in your heart.

Our Story

AshmidA was founded by Abubakar Kashif in Sialkot, with a single, heartfelt mission: to solve the "Gifting Anxiety" that so many of us face.

We noticed a problem in the Pakistani market. You would find a beautiful ring online, but when it arrived, it came in a cheap plastic bag or a flimsy cardboard box. The magic was gone before the gift was even opened.

We decided to change that.

The "Diamond Box" Philosophy

We don't just sell jewelry; we sell the Experience.
We realized that the presentation is just as important as the product. That is why every single piece from AshmidA comes in our signature Luxury LED "Diamond" Gift Box.

When that box is opened, the light shines directly on the jewelry, creating an instant sparkle. But the real magic isn't the light in the box—it’s the light in the eyes of the person receiving it. That is the AshmidA "Wow" Moment.

Why Trust Us? (Our Promise to You)

We know that shopping online in Pakistan can be scary. You worry about scams, low quality, or getting something different from what you ordered.

We are here to build a relationship, not just make a sale.

• Real People, Real Passion: We are a proud Pakistani brand based in Sialkot, dedicated to quality craftsmanship.
• What You See is What You Get: Our photos and videos are shot on simple phones to show you the real product, not an edited fantasy.
• The Unboxing Guarantee: We want you to be 100% confident. If the "Wow" factor isn't there, we haven't done our job.

Our Vision

Whether it’s for a Birthday, an Anniversary, or a simple "I Love You," AshmidA is here to help you express your feelings without saying a word.

Welcome to the family.

Abubakar Kashif
Founder, AshmidA