Privacy policy

Privacy Policy
Last Updated: March 10, 2026
AshmidA ImpeX (“we,” “us,” or “our”) operates the website ashmida.store and values the privacy of our customers. This Privacy Policy explains how we collect, use, and protect your personal information when you shop with us.

1. Information We Collect
When you place an order or interact with our website, we may collect the following information:
Personal Information:
Full name
Phone number
Delivery address (complete address with city)
Email address (if provided)
Order Information:
Product(s) ordered
Order date and time
Payment method selected (COD or online payment)
Delivery preferences
Technical Information:
IP address
Browser type and version
Device information
Pages visited on our website
Time spent on our website

2. How We Use Your Information
We use your information for the following purposes:
Order Fulfillment: - Process and deliver your orders - Send order confirmations and delivery updates - Arrange courier services (TCS, Leopards, or other delivery partners)
Customer Service: - Respond to your inquiries via WhatsApp, phone, or email - Resolve complaints or issues with your order - Provide product information and support
Marketing (with your consent): - Send promotional messages about new products, sales, or special offers - Share updates about upcoming collections or Eid/seasonal campaigns - You may opt-out of marketing messages at any time
Legal Compliance: - Maintain transaction records as required by Pakistani law - Prevent fraud or unauthorized transactions - Comply with tax and accounting regulations

3. How We Protect Your Information
We take the security of your personal information seriously:
✅ Secure Storage: Your information is stored on secure servers with restricted access ✅ No Card Storage: We never store credit/debit card details on our systems ✅ Limited Access: Only authorized personnel can access customer information ✅ COD Priority: We primarily use Cash on Delivery (COD) to minimize online payment risks ✅ Confidentiality: We do not sell, rent, or share your information with third parties for marketing purposes

4. Information Sharing
We may share your information only in the following circumstances:
Courier Partners: - We share your name, phone number, and delivery address with our courier partners (TCS, Leopards, etc.) to deliver your order
Payment Processors: - If you choose online payment, your payment information is processed by our secure payment gateway partners. We do not store your card details.
Legal Requirements: - We may disclose information if required by law, court order, or government authority in Pakistan
Business Transfers: - In the event of a merger, acquisition, or sale of our business, customer information may be transferred to the new owner
We do NOT sell or rent your personal information to third parties for marketing purposes.

5. Cookies and Tracking
Our website may use cookies and similar technologies to:
Remember your preferences
Analyze website traffic and user behavior
Improve website functionality
Display relevant advertisements (via Facebook Pixel)
You can disable cookies in your browser settings, but this may affect your website experience.

6. Your Rights
As a customer in Pakistan, you have the right to:
✅ Access: Request a copy of the personal information we hold about you ✅ Correction: Request correction of inaccurate or incomplete information ✅ Deletion: Request deletion of your personal information (subject to legal requirements) ✅ Opt-Out: Unsubscribe from marketing messages at any time ✅ Withdraw Consent: Withdraw consent for data processing (may affect service delivery)
To exercise these rights, contact us at: - WhatsApp: 03211232394 - Email: ashmida.impex@gmail.com - Phone: 03211232394

7. Data Retention
We retain your information for as long as necessary to:
Fulfill orders and provide customer service
Comply with legal, tax, and accounting requirements in Pakistan
Resolve disputes or enforce our policies
Typically, we retain order information for 5 years as required by Pakistani tax law, after which it is securely deleted.

8. Third-Party Links
Our website or social media pages may contain links to third-party websites (e.g., Facebook, Instagram). We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any information.

9. Children’s Privacy
Our products are intended for adults. We do not knowingly collect personal information from children under 18 years of age. If you are a parent or guardian and believe your child has provided us with information, please contact us immediately.

10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised “Last Updated” date.
We encourage you to review this policy periodically.

11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us:
AshmidA ImpeX - Website: ashmida.pk - WhatsApp: 03211232394 - Email: ashmida.impex@gmail.com - Phone: 03211232394 - Address: duburji arainya pusrur road sialkot.

By using our website and placing an order with AshmidA ImpeX, you acknowledge that you have read, understood, and agree to this Privacy Policy.

© 2026 AshmidA ImpeX. All rights reserved.